目前分類:Obama (4)

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1. Be Cool! Mr Obama focused on his goal and ignored distractions. He corrected problems without blaming people. He could adjust to the needs of the moment, play hardball only when necessary and lead without losing his humility.

2. Be Social! ......................

3. Be the Change!



Manage like Obama

Feb 10th 2009
From Economist.com

What can chief executives learn from the new commander-in-chief?

BARACK OBAMA’S proposed $500,000 salary cap for executives is unlikely to win the president many friends in America’s C-suites—even though the cap would apply only to firms rescued by the government and, on closer inspection, the details suggest more bark than bite. But this is no time to ignore winning ideas, and as one of the few big winners of the past 12 months, Mr Obama has plenty.

Some of them might even appeal to those very same executives whose pay he wants to cut, say Barry Libert and Rick Faulk, authors of “Barack, Inc: Winning Business Lessons of the Obama Campaign”. Over the past couple of decades politicians have been urged to learn from business; now, the authors say, the tide has turned. They ask: “What if it turns out that business has more to learn from politics than the other way around? What if Mr Obama’s extraordinary campaign was a feat of managing ideas, people and technology on a scale so massive and demanding that historians rank it as a sort of Manhattan Project of presidential politics?”

AP Friend or foe of the CEO?

The authors draw three main lessons from Mr Obama’s leadership of his campaign. First, “Be cool”. This turns out to be about temperament rather than fashion sense. Mr Obama focused on his goal and ignored distractions. He corrected problems without blaming people. He could adjust to the needs of the moment, play hardball only when necessary and lead without losing his humility. He has retained this quality even after his campaign, admitting he “screwed up” after two of his cabinet nominees had to withdraw over non-payment of taxes.

Second, “Be social”. This is a particular favourite of the authors, who are respectively chairman and chief executive of Mzinga, a social-software company. It is widely agreed that unleashing social technologies—blogs, discussion boards, viral videos, texting and mobile-phone networks—gave the Obama campaign a crucial edge in both the primary and the general elections.

Among other things, it allowed the campaign to motivate an army of volunteers, and rapidly rebut criticism. The authors reckon that “companies do themselves an extreme disservice if they forgo the benefits of all these social technologies—for instance, more customers, lower costs, additional leads, higher efficiency, and greater profits.” This idea is already catching on, as The Economist reported in a recent article about Virgance, a San Francisco start-up that wants to make a profit through political activism.

Third, “Be the change”. Just as Mr Obama’s campaign relied on promising radical change, if business leaders—especially in today’s tough economy—“have not yet answered or even recognized the need for drastic action, they need to make way for others.” This is hard to quibble with, though some readers may find it a bit of a stretch for the authors to contrast Mr Obama’s repudiation of the Reverend Jeremiah Wright with the “plethora of fugitives from reality, the leaders of such troubled organisations as AIG, Citigroup, ImClone, Lehman Brothers, Tyco and United Way”.

Messrs Libert and Faulk are wise to rush their book into print now, before the difficulties of office take the shine off Mr Obama’s campaigning brilliance. Eight years ago, even the New York Times Magazine was willing to find positive management lessons in a new White House incumbent. An article on “The Bush Years: C.E.O., USA” lauded the former president for saying that “good management—like his selection of Dick Cheney as his running mate—makes good politics. As Bush has introduced his proposed cabinet, he has given the nation a rolling seminar on management, sounding at times as though he were reading from a primer for aspiring child executives.”

The article quotes the then-new president dispensing management tips that surely even Mr Obama would agree with. “A good executive is one that understands how to recruit people and how to delegate,” for instance. “How to align authority and responsibility, how to hold people accountable for results and how to build a team of people. And that’s exactly what we’re going to do. This is a team of people who’ll be dedicated to doing what is right for America.” As the author of the article comments, “Who but the most unpatriotic shareholder could argue with that?”

Within a few years, however, Mr Bush had inspired several management books all about what not to do. These include “Would You Choose George W. Bush As Your CEO?”, which “shows how the same traits that have led companies like Enron, Worldcom, Global Crossings, Adelphia and others to defraud shareholders and stumble, could profoundly affect our nation’s security and prosperity”. Fingers crossed that we won’t soon be reading “Screw Up Your Business the Obama Way”.

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原來歐巴馬的故事這麼精彩, 現在正要開始認識他!

不過"若水"正在找人, 找真正能為這個社會服務的人, 成為台灣的歐巴馬!

您是嗎? 在以下的網頁, 加入他們!



一開始,他經營「Project Vote」,一個鼓勵公民投票的組織。後來,他加入一家12人的小法律事務所,專做保障少數民族的人權,和促進貧窮社區的經濟。


(financial modeling),曾參與實地查核(due diligence)、公司評價(valuation)或股東協商工作 

(social entrepreneurship)或用企業方式做公益有熱情,且願意深入了解社會事業之營運模式者 






Coach Zoe 發表在 痞客邦 留言(0) 人氣()

如果 Obama 是有影響力的世界型領導者,

我願意學習他的精神, 他的溝通方式, 他的品格,他的待人, 他的自信.


(CNN) -- Barack Obama was sworn in as the 44th president of the United States and the nation's first African-American president Tuesday. This is a transcript of his prepared speech.

In his speech Tuesday, President Obama said America must play its role in ushering in a new era of peace.

In his speech Tuesday, President Obama said America must play its role in ushering in a new era of peace.

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My fellow citizens:

I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition.

Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often, the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forebearers, and true to our founding documents.

So it has been. So it must be with this generation of Americans.

That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age. Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet. Video Watch the full inauguration speech »

These are the indicators of crisis, subject to data and statistics. Less measurable but no less profound is a sapping of confidence across our land -- a nagging fear that America's decline is inevitable, and that the next generation must lower its sights.

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Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America: They will be met.

On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord.

On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn-out dogmas, that for far too long have strangled our politics.

We remain a young nation, but in the words of Scripture, the time has come to set aside childish things. The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness.

In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of shortcuts or settling for less. It has not been the path for the fainthearted -- for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things -- some celebrated, but more often men and women obscure in their labor -- who have carried us up the long, rugged path toward prosperity and freedom.

For us, they packed up their few worldly possessions and traveled across oceans in search of a new life.

For us, they toiled in sweatshops and settled the West; endured the lash of the whip and plowed the hard earth.

For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sahn.

Time and again, these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction.

This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished. But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions -- that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.

For everywhere we look, there is work to be done. The state of the economy calls for action, bold and swift, and we will act -- not only to create new jobs, but to lay a new foundation for growth. We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together. We will restore science to its rightful place, and wield technology's wonders to raise health care's quality and lower its cost. We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools and colleges and universities to meet the demands of a new age. All this we can do. And all this we will do.

Now, there are some who question the scale of our ambitions -- who suggest that our system cannot tolerate too many big plans. Their memories are short. For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage.

What the cynics fail to understand is that the ground has shifted beneath them -- that the stale political arguments that have consumed us for so long no longer apply. The question we ask today is not whether our government is too big or too small, but whether it works -- whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. And those of us who manage the public's dollars will be held to account -- to spend wisely, reform bad habits, and do our business in the light of day -- because only then can we restore the vital trust between a people and their government.

Nor is the question before us whether the market is a force for good or ill. Its power to generate wealth and expand freedom is unmatched, but this crisis has reminded us that without a watchful eye, the market can spin out of control -- and that a nation cannot prosper long when it favors only the prosperous. The success of our economy has always depended not just on the size of our gross domestic product, but on the reach of our prosperity; on our ability to extend opportunity to every willing heart -- not out of charity, but because it is the surest route to our common good.

As for our common defense, we reject as false the choice between our safety and our ideals. Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expedience's sake. And so to all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: Know that America is a friend of each nation and every man, woman and child who seeks a future of peace and dignity, and that we are ready to lead once more.

Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with sturdy alliances and enduring convictions. They understood that our power alone cannot protect us, nor does it entitle us to do as we please. Instead, they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint.

We are the keepers of this legacy. Guided by these principles once more, we can meet those new threats that demand even greater effort -- even greater cooperation and understanding between nations. We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan. With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet. We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you.

For we know that our patchwork heritage is a strength, not a weakness. We are a nation of Christians and Muslims, Jews and Hindus -- and nonbelievers. We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itself; and that America must play its role in ushering in a new era of peace.

To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their society's ills on the West: Know that your people will judge you on what you can build, not what you destroy. To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history; but that we will extend a hand if you are willing to unclench your fist.

To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the world's resources without regard to effect. For the world has changed, and we must change with it.

As we consider the road that unfolds before us, we remember with humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains. They have something to tell us today, just as the fallen heroes who lie in Arlington whisper through the ages. We honor them not only because they are guardians of our liberty, but because they embody the spirit of service; a willingness to find meaning in something greater than themselves. And yet, at this moment -- a moment that will define a generation -- it is precisely this spirit that must inhabit us all.

For as much as government can do and must do, it is ultimately the faith and determination of the American people upon which this nation relies. It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighter's courage to storm a stairway filled with smoke, but also a parent's willingness to nurture a child, that finally decides our fate.

Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends -- hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism -- these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths. What is required of us now is a new era of responsibility -- a recognition, on the part of every American, that we have duties to ourselves, our nation and the world; duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task.

This is the price and the promise of citizenship.

This is the source of our confidence -- the knowledge that God calls on us to shape an uncertain destiny.

This is the meaning of our liberty and our creed -- why men and women and children of every race and every faith can join in celebration across this magnificent Mall, and why a man whose father less than 60 years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath.

So let us mark this day with remembrance, of who we are and how far we have traveled. In the year of America's birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned. The enemy was advancing. The snow was stained with blood. At a moment when the outcome of our revolution was most in doubt, the father of our nation ordered these words be read to the people:


"Let it be told to the future world ... that in the depth of winter, when nothing but hope and virtue could survive... that the city and the country, alarmed at one common danger, came forth to meet [it]."

America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children's children that when we were tested, we refused to let this journey end, that we did not turn back, nor did we falter; and with eyes fixed on the horizon and God's grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations. 


美國第44任總統Barack Hussein Obama就職演說 (中文譯文全文)














為了我們,先輩們帶著微薄的細軟,橫渡大洋,尋找新生活;為了我們,先輩們忍辱負重,用血汗澆鑄工廠;為了我們,先輩們在荒蕪的西部大地辛勤耕作,定居他鄉;為了我們,先輩們奔赴(獨立戰爭中的)康科特城和葛底斯堡、(二戰中的)諾曼第、(越戰中的)Khe Sahn,他們征戰、死去。





















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